Miko needs no introduction, he has been involved with WOW team for many years. But we are glad that since this summer we have had the opportunity to see Miko's happy face again every morning! His jokes never end and Miko has more event ideas than there are companies in Estonia.
As Miko himself says, to develop creativity, try 100 different jobs, some knowledge will stick to from each of them. Miko has been a forklift driver in a warehouse, participated in archaeological excavations, installed windows in high-rise buildings, sold legal insurance, assembled furniture, been in airport check-in desk, sold suits in a department store, worked as a right-hand man in a law firm, assisted a lawyer in building airlines, was a consultant in aviation, was an office manager for a cargo airline, was a crew and flight planner for a private jet company, done some graphic design, was a marketer, was a customer and user support person at a startup, and of course was and is an event organizer.
On his own initiative, Miko has dabbled in 3D printing, laser engraving, game creation, written fairy tales, and created a card game.
Miko, what drew you back to WOW?
Miko, mis see on, mis sind WOW-sse tagasi tõmbas?
La Cosa Nostra of entertainment!
The translation for La Cosa Nostra is “This thing of ours”. If we put it into Estonian and flush it through Miko’s filter, the translation would be: “WOW is my second family and this the best job in the world”, that’s what drew me back!
If you had to explain to aliens what you do on a daily basis, what would it be?
When (NOT IF) we meet, they'll definitely know everything about me, but okay, let's try.
"Hello, I'm Miko, I make people happy and offer fun times. You can also be on that list. If you feel that you might get bored on the way to your home planet, take me with you and I'll entertain the whole crew. If necessary, I'll organize your company's Christmas party (do you have Christmas?). If necessary, I'll offer fun activities to help you travel the Milky Way faster. As a reward, I would like to ask you for one technological secret/innovation that I could bring back to Earth and that would make life better for homo sapiens. Deal?"
If inventing were a profession, it would suit you wonderfully. What are the inventions and ideas that you are particularly proud of?
They can be classified into two categories:
1) Things that make people smile.
2) Things that make the planet smile.
There are many varieties from both in my portfolio, not everything has been realized yet, but in time it will.
You have taken on the role of creative director and green director of WOW. What changes do you want to implement?
The Green Leader title fell into my lap completely by accident, but I am happy to hold it tightly in my arms. For example, one of my goals is to develop an app that shows the footprint of an event. Other is to train project managers to think green when organizing events. Third one is to invent some sort of green mentality oriented fun activites and games for events.
As a creative director, I want to broaden the worldview of my colleagues from absolutely every area of life, in order to generate even more colorful ideas when organizing events together. I also strive to ensure that the entire WOW team and the Creative Union group comes to the office with a smile on their face, which I intend to do mainly through the prism of surprises and offering unique experiences.